Jet Ski Joyrides or Jet Ski Theft? Protecting Your Personal Watercraft

For many people, a jet ski is the ultimate symbol of summer fun—fast, exciting, and perfect for weekends on the water.

September 24, 2025

For Renters and Operators: How GPS Protects Your Jet Ski and Small Boat Fleet

If you run a boat or jet ski rental business, you know how valuable your fleet is—not just in dollars, but in the trust customers place in you.

September 24, 2025

Pontoon Boats: Big, Fun, and Surprisingly Easy to Steal

Pontoon boats are some of the most popular recreational vessels in the U.S. Known for their space, comfort, and versatility, they’re the centerpiece of summer fun for countless families.

September 22, 2025

Why Boat Trailers Are the #1 Target for Thieves (And How to Protect Yours)

When most boat owners think about theft, they picture their vessel being taken from a dock or marina. But the truth is, thieves don’t usually steal the boat first—they steal the trailer.

September 19, 2025

Dinghies Disappear Fast: The Overlooked Theft Risk on the Water

When most boaters think about theft, they picture someone taking off with their entire yacht or fishing boat.

September 18, 2025

The Psychology of Theft: What Criminals Look for Before Striking

When business owners think about theft, they often picture bad luck—a random break-in or an unfortunate encounter.

September 17, 2025

Beyond Theft: 5 Unexpected Ways GPS Helps Small Businesses Grow

When most people think about GPS tracking, they picture theft prevention and recovery. And it’s true

September 15, 2025

Weekend Warriors: Why Long Weekends Are Prime Time for Equipment Theft

For most people, long weekends mean time off and relaxation. For thieves, they mean something else entirely: opportunity..

September 11, 2025

The Recovery Gap: Why 70% of Stolen Equipment Is Never Found

Every year, thousands of trailers, tools, and machines vanish from jobsites, storage yards, and driveways...

September 10, 2025

From Chaos to Control: How One Business Used GPS to Stop the Bleeding

For one mid-sized construction company, theft wasn’t an “if,” but a “when.” Over the span of a single summer, they lost two trailers filled with tools, a skid steer, and thousands of dollars in small equipment. Insurance payouts took months. Crews were left idle. And deadlines slipped further each week.

September 9, 2025

After the Sirens: What Happens When Your Equipment Gets Stolen Without GPS

Imagine walking onto your jobsite on Monday morning and realizing thousands of dollars’ worth of equipment is missing. A trailer door hangs open, locks cut, and machines you depend on are gone. Your first call is the police, and with sirens on the way, it feels like help is coming.

September 4, 2025

Why Trailer Locks Alone Aren’t Enough: The Case for Smarter Theft Prevention

When it comes to securing trailers, most owners rely on heavy duty locks as their first and sometimes only line of defense.

September 2, 2025

Sometimes it's too late...

You will always wish you had GPS tracker AFTER an event. Here is a heartbreaking call we received today from a friend.

September 01, 2025

10 Pieces of Equipment That Go Missing the Most (and How to Protect Them)

Every year, contractors, landscapers, and business owners lose billions of dollars to equipment theft.

August 28, 2025

What the Theft Data Doesn’t Tell You (But Every Business Owner Should Know)

When it comes to equipment and trailer theft, statistics only tell part of the story. You’ve probably seen the numbers: billions lost each year, thousands of reports filed, and a recovery rate that rarely climbs above 25%.

August 27, 2025

GPS vs. AirTag: Why Consumer Devices Fall Short in Real-World Theft

Are AirTags Enough to Stop Theft? Not Even Close. AirTags are wildly popular.

August 25, 2025

Why Your Enclosed Trailer Might Be the Weakest Link in Your Operation

Enclosed trailers are a favorite for mobile crews because they protect tools from weather, organize gear efficiently...

August 19, 2025

You Wouldn't Leave Your Truck Unlocked. So Why Leave Your Equipment Unprotected?

Lock Your Truck, But Leave the Trailer? Every crew leader, contractor, and service tech locks their truck the minute they walk away. It’s automatic.

August 18, 2025

Inside the Mind of a Trailer Thief: What They're Looking For

Who Are These Thieves, Really? They’re not all hoodie-clad teenagers acting on impulse.

August 15, 2025

How to Recover Stolen Equipment in Under an Hour

Time Is Everything When Your Equipment Gets Stolen When your trailer or gear goes missing, every minute counts.

August 14, 2025

How Thieves Spot an Easy Target (And How to Avoid Being One)

Why Thieves Love Landscapers Landscaping trailers are some of the most targeted vehicles by equipment thieves. Why?

August 12, 2025

The Hidden ROI of GPS Tracking for Small Businesses

Why ROI Matters—Especially Now Running a small business means watching every dollar.

August 11, 2025

The 10-Minute Theft That Shut Down a $60,000 Project

The Theft That Took 10 Minutes. The Project Delay That Lasted Weeks.

August 07, 2025

5 Insurance Myths That Could Cost You Thousands After a Theft

The False Sense of Security Many business owners assume their insurance will "take care of it" if something gets stolen.

August 06, 2025

From Landscaping to Logistics: Why GPS Tracking Is Becoming a Must-Have Across Industries

GPS Is No Longer a Nice-to-Have. It’s Mission-Critical. Ten years ago, GPS tracking was a novelty—mostly reserved for delivery fleets and long-haul trucks.

August 04, 2025

How to Train Your Crew to Prevent Theft Without Slowing Them Down

Most thefts don’t happen because someone “forgot to lock up.” They happen because no one knew who was supposed to.

August 1, 2025

The Few Hundred Dollar Mistake That Cost a Contractor $22,000

We had just wrapped a big residential job and left the trailer overnight. I figured we were in a safe neighborhood.

July 30, 2025

Rising Tide: Pickup Truck Thefts in 2023

In 2023, motor vehicle theft remained a significant issue in the United States, with the National Insurance Crime Bureau (NICB) reporting 1,020,729 vehicles stolen—a modest 1% increase over 2022’s figures National Insurance Crime Bureau

July 28, 2025

If It Moves, Track It: 5 Assets You Didn’t Think Needed GPS

GPS Isn’t Just for Trailers Anymore Most people think GPS tracking is only for trailers and vehicles. And while that’s a smart place to start—it’s not where it should stop.

July 25, 2025

Theft Doesn’t Care About Your ZIP Code

We’re in a Safe Area Is the Most Expensive Assumption You Can Make It’s easy to assume theft happens somewhere else.

July 24, 2025

What We Learned From 10,000+ Equipment Thefts (And What You Can Do Today)

10,000 Thefts. One Clear Message. The National Equipment Register (NER) and NICB report thousands of equipment and trailer thefts every year—and AlerTrax has tracked hundreds of our own user cases as well.

July 21, 2025

Friday Lock-Up Checklist: Don’t Start Monday Missing $15,000 in Gear

Monday Morning Surprises Are the Worst You roll up to the jobsite, ready to start the week. But something’s off.

July 18, 2025

You Wouldn’t Run a Business Without Insurance. Why Run It Without Tracking?

Risk Is Inevitable. But Blind Risk? That’s a Choice.

July 17, 2025

GPS vs. Locks: What Actually Stops Thieves?

Locks Are a Start—But They’re Not a Strategy..

July 16, 2025

If You Lost a Trailer Today, What Would It Cost You?

Think It’s Just the Trailer? Think Again.

July 11, 2025

Theft Doesn’t Take a Holiday: What Last Year’s July Data Tells Us

Fireworks. Cookouts. Family vacations. For most Americans, July is a time to relax and enjoy the freedom

July 10, 2025

Fleet Management 101: How to Keep Track of Every Vehicle and Asset

Managing a Fleet in 2025? Here’s How to Stay in Control Whether your “fleet” consists of 3 trailers and 2 trucks—or 30 pieces of equipment—you need visibility, efficiency, and security.

July 9, 2025

How Jet Ski Rentals and Boat Owners Are Using GPS to Stop Theft Cold

Watercraft Theft Is Surging in 2025—But GPS Is Turning the Tide If you own or operate personal watercraft—whether it's a single jet ski...

July 8, 2025

Don’t Let Thieves Win: 7 Signs Your Equipment Is at Risk of Being Stolen

Know the Warning Signs Before It’s Too Late You lock your equipment at night. You train your crew. You think you’re doing everything right...

July 2, 2025

You lock your truck, set the alarm - and still, it can disappear in silence.

In recent years, pickup truck theft has become alarmingly silent. Thieves aren't just hot-wiring ignitions or cloning key fobs anymore - they’re targeting wires right under your bumper.

July 1, 2025

The Hidden Costs of Losing a Work Trailer—And How to Avoid Them

A Stolen Trailer Costs More Than You Think You walk out to your truck one morning, coffee in hand—and your trailer is gone....

June 30, 2025

Sometimes not all outcomes of using AlerTrax are “good.” Over the years

We’ve met thousands of people at shows. At many of these events, customers come up to us and purchase a device. Once we hand them their purchase, we usually don’t hear much feedback. They register the device, mount it on a trailer, truck, car, or jet ski, and track it with the app or web portal.

June 25, 2025

How Construction Companies Are Fighting Back Against Jobsite Theft

Jobsite Theft Is a Growing Epidemic Every construction jobsite is a target. From small residential builds to large commercial developments, thieves are increasingly targeting equipment, trailers, tools, and materials. In fact...

June 24, 2025

Is a GPS Tracker Worth It for Small Businesses?

GPS Trackers: Essential Tool or Unnecessary Expense? If you own trailers, tools, vehicles, or equipment—especially in industries...

June 20, 2025

Why Equipment Theft Is an $8 Billion Problem.

Equipment Theft: The Billion-Dollar Threat Facing Small Businesses. Every year, heavy equipment and tools disappear from jobsites...

June 18, 2025

How Trailer Theft Costs Small Businesses Millions

(And How to Stop It)

For small business owners who rely on trailers to transport equipment, tools, or products, theft can be devastating. Whether you're a landscaper...

June 16, 2025

Lithium Batteries for Asset Tracking?

YES, and Here’s Why

One of the most common questions we get at AlerTrax is: “Can I use lithium AA batteries in my asset tracking device?”...

June 13, 2025

What to Do If Your Skid Steer Gets Stolen:

A Recovery Guide

Few moments are more gut-wrenching for a contractor or equipment owner than discovering that a valuable skid steer has gone missing...

June 11, 2025

AlerTrax vs. AirTag:

What You’re Not Being Told

If you’re in the market for a GPS tracker to protect your trailer, skid steer, ATV, or other valuable equipment, you may have come across Apple AirTag and...

June 9, 2025